Sài Gòn Thơ Fest (2025) Visual Identity (P.3)

Part 3: The Storytelling of it 

After 2nd meeting which I realized I have mis-read and missed out some important remarks, details by clients like the spelling, the order of content etc....NEED TO TAKE BETTER NOTE NEXT TIME. Maybe a template to note down element by element systematically. Probably quick sketch would do. 

The clients then reminded me of their most favorite references and required me to feature certain details that they are found of in chosen references (all are taken from pinterest search. credit is given where it's due)

Streams of letter

Human silhouette - solemn, retrospective

The alternate rhythm and flow of elements. 

After gathering sufficient amount of references for colors, and layout, as well as, having the main logo confirmed by clients, I then went to put together an illustration with composition that will fit well as the background of an A3-size poster. The event has 2 main sessions: morning and night. I picked morning to start with. (Text is removed for confidential purpose)

Draft one

And then take it super far and personally

There's still Night poster and Main poster to go. Fuck me !